With the advancement in technology and the internet, the list of things your business can do to improve it’s brand presence is now endless! Boosting your business’ brand awareness via the internet is a crucial step to promoting your business, as there are now thousands of similar businesses in the digital world, your company is under extreme pressure to compete and portray what you provide as the best service, the best content and the best products.
Below are the ultimate strategies to improve your brand’s presence!
Website Design
When it comes to your website, this can be the first point of introducing your business to a potential client so by making sure that it represents your brand values and the design follows a simple, clean and modern layout, it will undoubtedly encourage visitors to stay on your website and further browse around.
Including your specialist services, testimonials, case studies and contact details on your website is the best approach to achieving call to actions and engagement, which would boost your overall brand presence. Enhancing these sections with your branded design, graphics and eye-catching features will make visitors impressed with the layout of your website and are more likely to consider your business.
At Qlic, we have created and managed websites for several businesses, so if you wish to speak to our website design specialists please contact us! Below are some of our website portfolios;
Email Signature Design
Exclaimer is a multi-award-winning Microsoft 365 signature management service. At Qlic we have Exclaimer Cloud Signatures implemented and highly recommend it for all businesses, here’s why;
1. Create your Own
Create your own signature using our cutting-edge Microsoft 365 signature editor or choose from a variety of different template designs.
2. Signature From any Device
All Microsoft 365 users get a full, dynamic and professional email signature when sending from every device, including smartphones.
3. Control From a Single Web-Based Portal
With Exclaimer, you’re able to manage all of your company’s signatures for all users from a single web-based portal. You’re also able to assign different signatures and banner designs to different users.
4. Social Media Integration
It is also a cloud-based solution, it integrates easily with your existing technology.
How does Exclaimer help with brand presence you ask? Well, by being able to create your completely own signature design, you could make it feature a promotion of your new services, new testimonials or upcoming events. By doing this, the clients and leads who you are emailing will be able to see your promotion which would increase brand recognition and awareness. Please see below examples of how an Exclaimer signature can be designed;
Social Media Profiles
Finally, having your own business social media profiles is vital when it comes to promoting your brand presence. Social media is great a platform to promote your business in more of a friendly and social manner, this is due to the fact that you can comment, like and share on all of your customers or leads social posts. Also, by posting and being active on social media, your business will show up on several individual’s algorithms who may have never heard of you before which could again lead to boosting your business’ brand presence!
If you have any queries about any of the above information then please don’t hesitate to contact us, our expert IT team are here to help and are currently offering Free IT Consultations for all those who sign up by clicking here!
